15+ Years of Culinary Excellence & F&B Consulting



Food Tree Hospitality was founded by a team of hospitality veterans carrying over 15 years of combined industry experience — from luxury hotel kitchens to independent restaurant launches across North India.
Our leadership's expertise spans marquee names including Jaypee Hotels & Resorts, Hyatt Regency New Delhi, the pre-opening team of JW Marriott Chandigarh, Piccadilly Hotel & Resorts and Regenta by Royal Orchid Hotels — experience we now channel directly into every restaurant, bar and hotel F&B outlet we build.
In 2024, Food Tree Hospitality was honoured with the Times Food Award for Iconic Kitchen & Food Consultant of the Year — recognizing our transformative impact on the hospitality industry across North India and beyond.
Food Tree Hospitality blends three core elements — the art of operations, the passion for guests, and the science of business.



Chef Salim founded Food Tree Hospitality in 2020, bringing 15+ years of five-star culinary and hospitality experience to every project the firm takes on. A graduate of Chitkara School of Hospitality, Punjab, his career spans Jaypee Hotels & Resorts, Hyatt Regency New Delhi, the pre-opening team of JW Marriott Chandigarh, and Executive Chef roles at Piccadilly Hotel & Resorts and Regenta by Royal Orchid Hotels.
That hands-on, five-star pedigree is what shapes Food Tree's approach today — every kitchen layout, menu and launch plan is built the way he'd want it run himself. In 2024, his leadership was recognised with the Times Food Award for Iconic Kitchen & Food Consultant of the Year.
Iconic Kitchen & Food Consultant of the Year · 35+ projects delivered across North India
Grew into hotels, resorts, microbreweries and multi-outlet F&B developments
Expanded from kitchen design into complete concept-to-launch execution
Restaurants, bars and cafés across Chandigarh, Panchkula and Mohali
Chandigarh · Built on 15+ years of combined hospitality industry experience
Great hospitality is a craft. From the efficiency of a kitchen layout to the choreography of service — we bring artistry to every operational decision.
Every decision — from menu design to staff training — begins with one question: how does this create a better experience for the guest?
Outstanding food means nothing without a sustainable business model. We bring rigorous financial thinking and cost management to every concept.
Bennett & Coleman · Times of India
Times Hospitality Icons 2024, Chandigarh
Five-Star Culinary Leadership · 15+ Years
Early recognition for consulting impact